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Identify & Evaluate Marketing Opportunities |
an eWord company |
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General Course Information This course describes the performance outcomes, skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations.
You will learn to; Ø Identify marketing opportunities
Ø Research potential new markets and assess opportunities
Ø Explore entrepreneurial, innovative approaches and creative ideas
Ø Use an assessment of external factors, costs, benefits, risks and opportunities to determine viability of marketing opportunities
Ø Determine probable return on investment and potential competitors
Ø Evaluate required changes to current operations
What skills you need There are no pre-requisites for this course.
Electus training Electus is a South Australian company with over 20 years of experience in training. Trainers and facilitators at Electus are chosen for their expertise, practical and broad experience in their field and a relaxed and friendly manner.
Training includes Each participant receives a training reference manual/workbook and supplementary training materials. Refreshments are provided.
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Duration 3.5 hours
Who needs to come Those who are involved in business development and who need to learn the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities.
Nationally Recognised Qualification You can choose to have this course assessed towards a unit of competency for a nationally recognised qualification at the Diploma level.
Regular venue 37 Angas Street Adelaide SA (near Victoria Square)
How to book Contact Electus by
Course dates Visit www.electus.com.au for the latest course schedule or ring us on (08) 8221 5517.
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Identify & Evaluate Marketing Opportunities |
Course Content
Identify Marketing Opportunities
- Analyse information on market and business needs to identify marketing opportunities
- Research potential new markets and assess opportunities to enter, shape or influence the market in terms of likely contribution to the business
- Explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and develop into potential marketing opportunities
Investigate Marketing Opportunities
- Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities
- Evaluate each opportunity to determine its impact on current business and customer base
- Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity
- Determine probable return on investment and potential competitors
- Describe and rank marketing opportunities in terms of their viability and likely contribution to the business
Evaluate Required Changes to Current Operations
- Identify and document changes needed to current operations to take advantage of viable marketing opportunities
- Ensure organisational changes to service an increased or different customer base include provision for continued quality of service to existing customers
- Estimate resource requirements for changed operations
- Determine and communicate viability of making changes to current operations to key stakeholders
- Document newly identified marketing opportunities and required changes