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Writing for Online Media |
an eWord company |
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General Course Information This course aims to highlight the differences between preparing content for the web as compared with print media. It is only in recent times that surveys and studies have shown that there are fundamental differences in peoples’ reading habits where these two mediums are concerned.
Topics Covered Ø Planning your content Ø User Demographics Ø Web users are goal driven Ø The differences between print design and web design Ø How do people read online? Ø Let the viewer read in peace – appropriate text presentation Ø Good Web writing style – “cut the fluff” Ø Write objectively Ø Writing clearly and concisely Ø Sentence management Ø Making your text scannable Ø The ‘Inverted Pyramid’ style of writing Ø Communicating trustworthiness Ø A guide to writing micro-content
What skills you need It is assumed that participants have basic computer and
Internet skills and some familiarity with a “Windows” environment. Some
experience in preparing prose is preferable but not essential. Electus training Electus is a South Australian company with 20 years of experience in training. Trainers and facilitators at Electus are chosen for their expertise, practical and broad experience in their field and a relaxed and friendly manner.
Training includes Each participant receives a training reference manual/workbook and supplementary training materials. Refreshments and lunch are provided.
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Duration 6 hours (including lunch)
Who needs to come This course is ideal for anyone who needs to create or update/maintain content on their corporate Internet or intranet site.
Regular venue 37 Angas Street Adelaide SA (near Victoria Square)
How to book Contact
Electus by
Course dates Visit www.electus.com.au for the latest course schedule or ring us on (08) 8221 5517.
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